Customer advisory boards
Customer advisory boards your customers want to come back to.
I design, prepare, facilitate and visualize customer advisory boards. Your customers talk, you listen, and both sides leave with shared priorities.
Partnership Pathfinder
When customer sessions turn into presentations
Your team presents for most of the day, and the customers listen politely.
The feedback you get is friendly, general and hard to act on.
The same few voices speak, the rest stay quiet.
After the event, nobody knows what to do with what was said.
Your customers see things your team cannot. The session gives them the time to say it, and you the time to listen.
How I design a customer advisory board
Step 1
Prepare
We agree on the questions that matter to your strategy. I design and prepare the session around them.
Step 2
Facilitate
The session is a dialogue, not a presentation. I facilitate it so customers compare views and tell you what they need from you.
Step 3
Follow through
Together we make the shared priorities clear, and what they mean for your next steps.
Looking for a roundtable or a partner session instead? See customer and partner sessions →
100+
Strategy sessions, executive roundtables and customer advisory boards across five continents
I started this work at Hewlett-Packard's Executive Briefing Center in Silicon Valley, running sessions with the company's most important customers.